SAMUSA, Inc.

About Us

The SAM Story
April 15, 1995
That’s the day Mickey Straub launched Sales Activity Management (SAM). The product itself had already been years in the making by that point. Company founder Mickey Straub used his years of experience as a federal agent and an insurance agent to create the tools and launch the company that would revolutionize an industry with one simple concept: You can’t manage time, only activity.

What can SAM do for you?
SAM takes a holistic approach and provides the resources needed to implement a goal, activity and metrics based performance management system to help individuals and sales teams…identify, manage and measure the high-payoff activities that help them achieve goals and control the direction of their business.

With SAM, Producers develop the right habits to build a successful career. Managers are better able to coach, lead and transfer their skills to build a high-performance culture. Enterprise Leaders are able to solve the consistency, language and distance challenges to build the right culture and support a remote field force.

Our resources include a combination of paper and digital solutions plus services. Each SAM Tool is customizable, interdependent and available separately, but work best together within The SAM System™: Collect—Analyze—Coach