TSBDC Virtual Social Media & Digital Marketing Workshop

This online course will cover the following: *Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media Platforms Covered: o Facebook o LinkedIn o YouTube o Instagram o Other o How to run effective campaigns that combine both offline and online marketing. o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking *Social Media Plan Building, Building an effective Social Media Plan o Who and where are your best customers o Define your voice o Why would someone want to connect with you on social media o What are the big ideas that are going to drive your campaign o Content allocation – who will implement your social media projects • Who – Who is going to do the work on your social media marketing • When - developing a calendar / schedule • Where - Office? Outside resources? Mobile? Computer? • What – What pieces of content do you need? Do you need an image repository? Videos? • Develop a detailed calendar to structure your social media activities

Speaker(s): 100 Cups Consulting - Jason Elkins