You will be encouraged to bring your own laptop or tablet for this course. This course will cover the following: *Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media Platforms Covered: o Facebook o LinkedIn o YouTube o Instagram o Other o How to run effective campaigns that combine both offline and online marketing. o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking *Social Media Plan Building, Building an effective Social Media Plan o Who and where are your best customers o Define your voice o Why would someone want to connect with you on social media o What are the big ideas that are going to drive your campaign o Content allocation – who will implement your social media projects • Who – Who is going to do the work on your social media marketing • When - developing a calendar / schedule • Where - Office? Outside resources? Mobile? Computer? • What – What pieces of content do you need? Do you need an image repository? Videos? • Develop a detailed calendar to structure your social media activities
Speaker(s): 100 Cups Consulting - Jason Elkins
Tuesday Jun 21, 2022
1:00 PM - 4:30 PM CDT
Tuesday, June 21
1:00 PM - 4:30 PM
TSBDC at Volunteer State Community College
300 Bldg.
Nashville Pike Office 103C
Gallatin, TN 37066
Fee: $ 50.00 Payment to be made at the workshop (check or cash preferred)
Register Here: https://clients.tsbdc.org/workshop.aspx?ekey=53420018
Printed courtesy of www.gallatintn.org – Contact the Gallatin Area Chamber of Commerce for more information.
118 W. Main St., Gallatin, TN 37066 – (615) 452-4000 – info@gallatintn.org